7 ways age affects Generation X women, study reveals.

A new study by Nottingham Business School has found that Generation X women experience age in seven different ways, ranging from considering age as just an attitude to outright rejection of age as a culturally imposed label. The study suggests that marketing to GenX women presents a particular challenge for companies, as traditional demographic age-informed targeting is unlikely to work. Rather, they are distributed and dispersed across many groups—a moving, rather than fixed and predictable target.