Controversial Co-Brand Ad Triggers Leadership Shake-Up in Golf Marketing

Following a controversial co-branded driver ad, Callaway ends its partnership with Good Good Golf and ousts its own content head Alex Upegui, while Good Good fires its VP of brand and marketing Jeffrey Lefkovits and trims staff; the fallout also hits Good Good's sponsorships—with the PGA Tour event and related programming canceled—and major retailers pulling its products, as both companies overhaul their content approval processes.