Curry Goes Global with 10-Year Li-Ning Deal
TL;DR
Following a 2025 split with Under Armour, Stephen Curry signs a 10-year, $400M+ deal with Li-Ning to grow Curry Brand in China and the U.S., giving Li-Ning a global basketball platform and expanding Curry’s international footprint.
- Why Stephen Curry’s Li-Ning deal is a global move Andscape
- Sources: Stephen Curry signs $400M deal with China's Li-Ning ESPN
- Stephen Curry signs new shoe deal with Chinese company Li-Ning reportedly worth over $400 million after Under Armour split Yahoo Sports
- NBA superstar Steph Curry signs Li-Ning deal in a major win for Chinese shoe giant CNN
- Steph Curry and Li-Ning: What to Know About N.B.A. Star’s Deal With Chinese Sneaker Company The New York Times
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