
Porsche to Slash 25% of Workforce, Pivot to Premium Models Amid Profit Collapse
Porsche announced a major restructuring plan on Wednesday, October 7, 2026, to cut 25% of its workforce and reduce its China presence after its profit margin collapsed to 1.1% last year from 18% two years prior. The move, led by CEO Michael Leiters, aims to shift the brand toward higher-priced, lower-volume sports cars and SUVs to stabilize its parent company, Volkswagen.













