Fanatics Takes Over as NHL's Official Uniform Partner from Adidas

Fanatics will replace Adidas as the official uniform supplier for the National Hockey League starting with the 2024-2025 season, marking the first time Fanatics branding will appear on official player uniforms in professional sports. Fanatics runs the NHL's e-commerce site with more than 90 million customers worldwide and has produced the league's performance and training apparel since 2018. The 10-year deal was not immediately available, but Fanatics said it will manufacture the new NHL uniforms in Canada at the same factory that had been making the NHL's on-ice uniforms for the last three decades.