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Fanatics

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Fanatics Flag Football Classic Draws Modest TV Audience Despite Star Power
sports16 days ago

Fanatics Flag Football Classic Draws Modest TV Audience Despite Star Power

The Fanatics Flag Football Classic, headlined by Tom Brady and featuring a host of NFL players and celebrities, moved from Riyadh to Los Angeles and drew a modest linear TV audience of about 650,000 on average (peaking at 909,000) with a 2.8 million reach, facing competition from NCAA tournaments. While social media and streaming clips reportedly generated over 300 million views across platforms, the game failed to translate hype into strong TV interest. Brady even suggested tweaking the rules to resemble tackle football to boost engagement.

via Awful Announcing|
#fanatics#flag-football#sports
Fanatics Launches Studio to Turn Sports IP Into Repeatable Entertainment
business2 months ago

Fanatics Launches Studio to Turn Sports IP Into Repeatable Entertainment

Fanatics, led by Michael Rubin, is launching Fanatics Studios in partnership with OBB Media, aiming to become a premier sports content studio. The venture’s slate includes a strategic LA28 Olympics/Paralympics collaboration with an official Olympics film, a major ESPN deal to produce the 2026 ESPY Awards and additional ESPN content, and partnerships with WWE and MLB for various shows. It also plans docuseries around Tom Brady’s retirement and events like the Fanatics Flag Football Classic in Saudi Arabia. Ratner will serve as CEO of Fanatics Studios while continuing his role at OBB Media, and Rubin says the goal is to create big IP and repeatable formats with significant year-one revenue potential.

via The Hollywood Reporter|
#business#espn#fanatics
Fanatics teams up with OBB to launch sports-focused media studio
business2 months ago

Fanatics teams up with OBB to launch sports-focused media studio

Fanatics and OBB Media are launching Fanatics Studios, a joint-venture media and entertainment studio to create, produce and distribute films, documentaries, live events and digital series centered on sports and culture, with projects for ESPN, WWE and MLB and a flagship slate tied to the 2028 Los Angeles Olympics; led by OBB’s Michael Ratner, the venture is expected to generate nine-figure revenue in its first year as part of Fanatics’ broader sports platform expansion.

via CNBC|
#business#fanatics#fanatics-studios
Blackhawks and Blues Reveal Historic Winter Classic Jerseys for 2025
sports1 year ago

Blackhawks and Blues Reveal Historic Winter Classic Jerseys for 2025

The NHL and Fanatics have unveiled the uniforms for the Discover NHL Winter Classic, where the Chicago Blackhawks will face the St. Louis Blues at Wrigley Field on December 31. The Blackhawks' jerseys feature vintage elements and nods to Chicago's sports history, while the Blues' jerseys incorporate a unique wordmark and fleur-de-lis designs. The game continues the tradition of outdoor NHL games and will be broadcast live on December 31.

via NHL.com|
#chicago-blackhawks#fanatics#nhl
Caitlin Clark's Jersey Delay Sparks Fan Frenzy
sports2 years ago

Caitlin Clark's Jersey Delay Sparks Fan Frenzy

Nike's Caitlin Clark jerseys are facing a manufacturing delay, with the next batch not shipping until August, leaving fans who missed out on the initial release waiting for months. The delay has raised questions about Nike's preparedness for the high demand and the lengthy production timeline, especially given the widespread fanfare surrounding Clark. This blunder comes amid previous controversies over MLB jerseys and has sparked criticism towards Nike and Fanatics.

via New York Post |
#caitlin-clark#fanatics#jerseys
"Fanatics Fest: The Ultimate Comic-Con for Sports Fans"
sports-and-entertainment2 years ago

"Fanatics Fest: The Ultimate Comic-Con for Sports Fans"

Fanatics, led by CEO Michael Rubin, is planning to launch Fanatics Fest, a Comic-Con-like event for sports fans, featuring participation from sports legends and influencers. The event, scheduled for August in New York City, aims to engage both hardcore and casual sports fans with a 2,500-seat main stage and a 400,000-square-foot show floor. With a focus on sports culture, collecting, and various fan interests, the event will include booths and activations from major sports leagues, memorabilia companies, and more. General admission tickets will be $50, with various pricing options available. Fanatics plans to use the inaugural event to gauge fan interest and preferences, with potential for future international and collector-focused events.

via Hollywood Reporter|
#fanatics#fanatics-fest#sports-and-entertainment
MLB Uniform Update: Nike's Testing and Team Challenges
sports2 years ago

MLB Uniform Update: Nike's Testing and Team Challenges

MLB teams have been complaining about the new Nike-designed uniforms, with issues ranging from "see-through" pants to mismatched shades and excessive sweat stains. While Fanatics has been manufacturing the uniforms to Nike's specifications, MLB has stated that Nike is responsible for the design and fabric choices. Nike has acknowledged the feedback and is working on potential solutions to address the various issues with the uniforms.

via Yahoo Sports|
#complaints#fanatics#mlb
"Legal Showdown: Fanatics and DraftKings Clash Over Allegations of Espionage and Character Assassination"
business2 years ago

"Legal Showdown: Fanatics and DraftKings Clash Over Allegations of Espionage and Character Assassination"

Fanatics and DraftKings are embroiled in a legal battle over the hiring of a top executive, with DraftKings accusing the executive of corporate espionage and attempting to recruit employees and clients. Fanatics has fired back, alleging that DraftKings is engaging in character assassination and distorting reality. The dispute highlights the fierce competition in the sports gambling industry, with both companies vying for market share and customer loyalty.

via CNBC|
#business#corporate-espionage#draftkings
Legal Battle: DraftKings vs. Fanatics Executives
business2 years ago

Legal Battle: DraftKings vs. Fanatics Executives

Former DraftKings executive Michael Hermalyn accuses the company of attempting to tarnish his reputation and instill fear in employees looking to leave, as 186 DraftKings employees have applied for positions at rival Fanatics since 2021. Hermalyn's lawyers argue that DraftKings' allegations against him are unfounded, claiming he did nothing wrong when he joined Fanatics. The legal battle involves accusations of data theft, solicitation of employees, and potential harm to DraftKings, as the two companies were once in discussions about a merger.

via Page Six|
#business#court-papers#draftkings
MLB Uniform Fiasco: Fallout, Criticism, and Hope for Resolution
sports2 years ago

MLB Uniform Fiasco: Fallout, Criticism, and Hope for Resolution

Major League Baseball, Nike, and Fanatics are facing backlash over the design and manufacturing of this year's new uniforms, with Fanatics CEO Michael Rubin acknowledging the criticism at the MIT Sloan Sports Analytics Conference. Players and fans have expressed dissatisfaction with the quality and design of the uniforms, with concerns about comfort, fit, and pricing. Additionally, subtle changes in numbering fonts for some teams have sparked further debate, leaving many questioning the decision-making process behind the new uniforms.

via Bleed Cubbie Blue|
#controversy#fanatics#mlb
"MLB Uniform Controversy: Fanatics CEO Responds to Backlash"
sports2 years ago

"MLB Uniform Controversy: Fanatics CEO Responds to Backlash"

MLB players have raised concerns about Nike's new uniforms, citing small lettering, see-through pants, and lack of tailoring. MLBPA is hopeful that the issues will be addressed before the regular season begins. Fanatics founder Michael Rubin defended the company's role in the uniform fiasco, stating that they have followed Nike's specifications. He also suggested that players should be more involved in future uniform changes. It remains uncertain if the uniforms will be improved in time for Opening Day.

via CBS Sports|
#fanatics#mlb#mlbpa