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Nike x NFL Rivalries 2026 Announces Eight New Uniforms, Highlighting Lions and Texans
sports1 day ago

Nike x NFL Rivalries 2026 Announces Eight New Uniforms, Highlighting Lions and Texans

Nike and Fanatics expand the Nike x NFL Rivalries program for the 2026 season with eight new teams (Texans, Titans, Jaguars, Colts in the AFC South; Bears, Vikings, Packers, Lions in the NFC North), debuting Rivalries uniforms from Week 3 through Week 16. The jerseys will run for three years alongside existing alternates, with additional teams joining in 2027–28 and past participants wearing them in select games. The launch follows Fanatics’ best-selling release, and campaigns feature players like Lions’ Jameson Williams, Texans’ Nico Collins, Packers’ Jordan Love, plus local artists; jerseys go on sale Sept. 1.

via Fox News|
#fanatics#nfl#nike
Disney & NFL Team Up for 32-Team Character-Themed Gear
entertainment2 days ago

Disney & NFL Team Up for 32-Team Character-Themed Gear

Disney, in collaboration with the NFL, Champion and Fanatics, launches a 32-team apparel collection pairing each NFL club with a character from Disney, Pixar, Marvel or Star Wars. The lineup features tees, crewnecks and fleece for all ages, priced roughly from $29 to $119.99, and sold via Disney Store, Fanatics, NFL Shop and some Lids locations. Matchups reflect team history and lore (e.g., Thor with the Vikings, Captain Hook with the Buccaneers, Woody with the Cowboys, Millennium Falcon with the Falcons, among others).

via Variety|
#apparel-collection#disney#entertainment
Gridiron Meets Disney: All 32 NFL Teams Draft a Disney Character
sports2 days ago

Gridiron Meets Disney: All 32 NFL Teams Draft a Disney Character

Disney, the NFL, Champion, and Fanatics staged the first Disney NFL Draft at Fanatics Fest, pairing every NFL team with a Disney, Pixar, Marvel, or Star Wars character to reflect each team’s identity. Examples include Raiders–Darth Vader, Cowboys–Woody, Eagles–Doctor Doom, Packers–Chewbacca, Vikings–Thor, Titans–Thanos, Broncos–Maximus, and Rams–Sulley. The full 32-pairing collection supports Disney/ESPN’s Year of the Super Bowl, leading into ESPN’s 2027 Super Bowl presentation.

via Sports Illustrated|
#collectibles#disney#fanatics
LeBron Joins 76ers, Sparks Historic Jersey Debut Sales
sports28 days ago

LeBron Joins 76ers, Sparks Historic Jersey Debut Sales

LeBron James signed with the Philadelphia 76ers and his No. 23 jersey became the fastest-selling debut jersey in sports history within 48 hours, surpassing Shohei Ohtani’s record with the Dodgers. Fanatics reported rapid sellouts, with jersey colorways going out of stock within 72 hours and later restocked, and eight of the top ten selling Fanatics products featuring James merchandise, signaling strong optimism for the Sixers ahead of the 2026-27 season.

via Bleacher Report|
#fanatics#jersey-sales#lebron-james
Disney Teams with NFL for Champion Collection Merging Beloved Characters and Team Spirit
business1 month ago

Disney Teams with NFL for Champion Collection Merging Beloved Characters and Team Spirit

Disney unveiled the Disney | Champion NFL Collection, a licensing-driven line that pairs its iconic characters with all 32 NFL teams. The launch happened at Fanatics Fest with eight initial pairings (e.g., Darth Vader with the Raiders, Woody with the Cowboys, Captain America with the Patriots) and plans to roll out all 32 teams by August. Disney executives describe the line as a blend of culture, fandom, and storytelling, expanding its sports licensing to ride the ESPN Year of the Super Bowl momentum.

via The Hollywood Reporter|
#business#collaboration#disney
Disney x Champion Unveil NFL-Character Mashup Apparel
fashion1 month ago

Disney x Champion Unveil NFL-Character Mashup Apparel

Disney and Champion announced an NFL apparel collaboration blending team logos with Disney, Star Wars, Marvel, and Pixar characters. The collection includes sweatshirts, T-shirts, and hoodies, with eight team–character pairings revealed at Fanatics Fest NYC (Bills x Beast, Cowboys x Woody, Raiders x Darth Vader, Patriots x Captain America, Giants x Wreck-It Ralph, Jets x Buzz Lightyear, Buccaneers x Captain Hook, Commanders x Hamm) and online drops planned for August across Fanatics, NFL Shop, and Disney Store, followed by about two dozen more drops later in the summer.

via WWD|
#champion#disney#fanatics
Knicks Championship Merch Breaks Fanatics Records in Historic Title Run
business2 months ago

Knicks Championship Merch Breaks Fanatics Records in Historic Title Run

The Knicks’ 53-year championship win sparked a merchandising frenzy, with Knicks championship gear becoming Fanatics’ top-seller across all sports within 24 hours and on track to set an all-time championship-sales record, surpassing the Lakers’ 2020 surge. Fanatics rolled out 300+ championship-branded products, including premium items like a Swarovski-crystal leather jacket and a Seinfeld-inspired “Summer of the Knicks” T‑shirt, fueling a sales surge that already dwarfs the Lakers’ 2020 race.

via Bleacher Report|
#business#fanatics#knicks
Knicks Crown Triggers Unprecedented Championship Merch Frenzy, Fanatics Reports
business2 months ago

Knicks Crown Triggers Unprecedented Championship Merch Frenzy, Fanatics Reports

The Knicks won their first NBA title in over 50 years, sparking a record-breaking surge in championship gear sales per Fanatics. Within 24 hours, Knicks merch became the top seller across sports, with more than 300 new championship products released and orders surging to about 8,000 per minute. Top sellers include T-shirts and hats, plus luxe items like a Swarovski-crystal leather jacket and a Seinfeld-inspired shirt. Topps Now has produced a quintuple autographed Knicks team card, and a Knicks parade is slated for Thursday in Manhattan.

via The New York Times|
#business#championship-merchandise#fanatics
Fanatics Flag Football Classic Draws Modest TV Audience Despite Star Power
sports5 months ago

Fanatics Flag Football Classic Draws Modest TV Audience Despite Star Power

The Fanatics Flag Football Classic, headlined by Tom Brady and featuring a host of NFL players and celebrities, moved from Riyadh to Los Angeles and drew a modest linear TV audience of about 650,000 on average (peaking at 909,000) with a 2.8 million reach, facing competition from NCAA tournaments. While social media and streaming clips reportedly generated over 300 million views across platforms, the game failed to translate hype into strong TV interest. Brady even suggested tweaking the rules to resemble tackle football to boost engagement.

via Awful Announcing|
#fanatics#flag-football#sports
Fanatics Launches Studio to Turn Sports IP Into Repeatable Entertainment
business7 months ago

Fanatics Launches Studio to Turn Sports IP Into Repeatable Entertainment

Fanatics, led by Michael Rubin, is launching Fanatics Studios in partnership with OBB Media, aiming to become a premier sports content studio. The venture’s slate includes a strategic LA28 Olympics/Paralympics collaboration with an official Olympics film, a major ESPN deal to produce the 2026 ESPY Awards and additional ESPN content, and partnerships with WWE and MLB for various shows. It also plans docuseries around Tom Brady’s retirement and events like the Fanatics Flag Football Classic in Saudi Arabia. Ratner will serve as CEO of Fanatics Studios while continuing his role at OBB Media, and Rubin says the goal is to create big IP and repeatable formats with significant year-one revenue potential.

via The Hollywood Reporter|
#business#espn#fanatics
Fanatics teams up with OBB to launch sports-focused media studio
business7 months ago

Fanatics teams up with OBB to launch sports-focused media studio

Fanatics and OBB Media are launching Fanatics Studios, a joint-venture media and entertainment studio to create, produce and distribute films, documentaries, live events and digital series centered on sports and culture, with projects for ESPN, WWE and MLB and a flagship slate tied to the 2028 Los Angeles Olympics; led by OBB’s Michael Ratner, the venture is expected to generate nine-figure revenue in its first year as part of Fanatics’ broader sports platform expansion.

via CNBC|
#business#fanatics#fanatics-studios
Blackhawks and Blues Reveal Historic Winter Classic Jerseys for 2025
sports1 year ago

Blackhawks and Blues Reveal Historic Winter Classic Jerseys for 2025

The NHL and Fanatics have unveiled the uniforms for the Discover NHL Winter Classic, where the Chicago Blackhawks will face the St. Louis Blues at Wrigley Field on December 31. The Blackhawks' jerseys feature vintage elements and nods to Chicago's sports history, while the Blues' jerseys incorporate a unique wordmark and fleur-de-lis designs. The game continues the tradition of outdoor NHL games and will be broadcast live on December 31.

via NHL.com|
#chicago-blackhawks#fanatics#nhl