Good Good Golf Fires Ad Team After Controversial Promo Sparks Backlash

Good Good Golf says it has dismissed the individuals behind a controversial ad that depicted a man shoving a woman for a Callaway driver, a move that led Callaway to drop the partnership, a scheduled PGA Tour event to be scrapped, and merchandise removal amid widespread criticism. The company apologized and said it will implement better internal processes, while founder Matt Kendrick cooled talk of a lawsuit and emphasized lessons learned that will guide the organization going forward.