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Miami Heat's Arena Renamed Kaseya Center in 17-Year Deal.

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Source: ESPN
Miami Heat's Arena Renamed Kaseya Center in 17-Year Deal.
Photo: ESPN
TL;DR

The Miami Heat arena has been renamed Kaseya Center after the county commissioners entered into a 17-year deal with Miami-based software company Kaseya, which will pay $117.37 million over the period. The Heat will receive $2 million annually as part of the deal. The county owns the arena and negotiated a 19-year, $135 million naming rights deal with FTX, which went into effect in June 2021. However, the cryptocurrency exchange collapsed and filed for bankruptcy, leading to the removal of the FTX brand.

Topics:sportsbusiness#business#ftx#kaseya-center#miami-heat#naming-rights#software-company
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  1. Heat arena, formerly FTX, renamed Kaseya Center on 17-year deal  ESPN
  2. Deal to call Downtown Miami venue Kaseya Center now official  WPLG Local 10
  3. NBA's Miami Heat sheds FTX from its arena's name  CNN
  4. HEAT INKS PARTNERSHIP DEAL WITH KASEYA  NBA.com
  5. Miami-Dade Commission approves deal to rename downtown arena Kaseya Center  CBS Miami

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