
GTA 6 Marketing Campaign Transforms Miami Skyline with Helicopter-Installed 'Vice City' Sign
Rockstar Games and Take-Two Interactive have launched a massive marketing campaign for Grand Theft Auto VI, installing a giant 'Welcome to Vice City' sign on the roof of Miami’s Kaseya Center. The installation, which utilized a helicopter to lift individual letters into place, is part of a $975,000 deal with Miami-Dade County. While the campaign aims to capitalize on the game's November 19 release, it has sparked local political controversy regarding the game's depiction of violence and the allocation of the marketing funds.





