On Holding bets Mbappé move to challenge Nike and Adidas in soccer
TL;DR
On Holding’s Mbappé deal marks a bold push into soccer, positioning the premium brand to challenge Nike and Adidas as it expands beyond running; the contract size wasn’t disclosed, Thierry Henry is named director of football, and analysts see the move as a potential near-term stock catalyst despite On’s smaller scale and Nike’s dominant market position in sports.
- WhOn Holding's Kylian Mbappé bet 'a direct challenge to Nike and Adidas': Analyst Yahoo Finance
- On signs French football star Mbappé, delivering another knock for Nike CNN
- Kylian Mbappe ends long-term Nike partnership to lead On’s football boots expansion The New York Times
- Kylian Mbappé leaves Nike and signs with sponsor On ESPN
- Mbappé Signs Up for On’s Push Into Football in Blow to Nike Bloomberg.com
Want the full story? Read the original reporting
Read on Yahoo Finance