
On Holding secures Mbappé deal, intensifying pressure on Nike
Swiss sportswear company On Holding has signed Kylian Mbappé as a global ambassador, marking its major entry into the football market. The deal, which includes cash and equity components, positions On to challenge market leaders Nike and Adidas. While On aims to leverage its LightSpray technology and product development roles for the 27-year-old star, Nike shares remain near 12-year lows amid broader brand struggles.






