Apple Projects Record-Breaking Holiday Sales Amid Budget Tightening

TL;DR
Apple is projected to achieve its first-ever $140 billion quarter this holiday season, driven by strong sales growth of 10-12%, primarily from wealthy consumers in the US, despite broader economic challenges and tightening budgets among the general population. Retail stores are preparing for the holiday rush with store rearrangements, but no new product launches are expected.
- Apple Expects to Break Holidays Sales Records While Most People Tighten Their Budgets Gizmodo
- Apple to Kick Off 50th Anniversary With Nearly $140 Billion Quarter Bloomberg.com
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- Report: Apple to Launch These New Products in 2026 MacRumors
- New iOS Beta Drops Thursday, Apple Predicted to Line Up Fifteen New Products Next Year International Business Times UK
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