Bremont’s Moonshot: Ackman Drives a British Watch Toward the Moon
TL;DR Summary
British luxury watchmaker Bremont, backed by billionaire investor Bill Ackman, is pursuing a space-bound growth strategy after a governance overhaul and a long-term investment that now places Ackman's stake around 70%. The company has shifted away from its in-house movement program, installed Davide Cerrato as CEO, and is partnering with Astrolab on the FLIP lunar rover to create the Bremont Supernova Chronograph with the aim of becoming the first British watch on the moon and left on the lunar surface, signaling a long-term brand-building strategy despite current losses.
- For the British Watch Brand Bremont, the Next Stop Is the Moon The New York Times
- Bremont Supernova Chronograph Defines the Brand’s Space-Driven Future stupidDOPE
- Bremont Is Sending a Watch to the Moon’s Surface WIRED
- This $8K Watch Is Heading to the Moon—and Staying There Yahoo
- Bremont drops a brand new Supernova that's (literally) out of this world British GQ
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