Bremont’s Moonshot: Ackman Drives a British Watch Toward the Moon
British luxury watchmaker Bremont, backed by billionaire investor Bill Ackman, is pursuing a space-bound growth strategy after a governance overhaul and a long-term investment that now places Ackman's stake around 70%. The company has shifted away from its in-house movement program, installed Davide Cerrato as CEO, and is partnering with Astrolab on the FLIP lunar rover to create the Bremont Supernova Chronograph with the aim of becoming the first British watch on the moon and left on the lunar surface, signaling a long-term brand-building strategy despite current losses.