EA and NFL Extend Madden Deal Amid Global Expansion
TL;DR
The NFL has secured long-term deals including a partnership with EA Sports to continue Madden NFL through 2030, expanded its global reach with Amazon Prime Video for the Black Friday game, and signed a major media rights deal with ESPN and Disney. Additionally, the league is making significant changes to the Pro Bowl, moving it to Super Bowl week and incorporating new formats and coverage, while also addressing entertainment choices like the Super Bowl halftime show featuring Bad Bunny.
- NFL Locks Up ‘Madden’ Game Franchise Long-Term and Goes Global With Amazon in Wave of Deals The Hollywood Reporter
- EA, NFL extend exclusive Madden deal NBC Sports
- Electronic Arts, NFL Partnership Expands to Extend Reach of Offerings The Wall Street Journal
- EA Sports, NFL extend and expand exclusive licensing deal for Madden franchise Sports Business Journal
- EA Extends “Madden” NFL Exclusivity, NFLPA not on board Acme Packing Company
Want the full story? Read the original reporting
Read on The Hollywood Reporter