From $700K to $4B: How One CEO Fixed a Costly Mistake.

Joe Kudla, CEO of Vuori, a California-based startup that produces high-quality activewear, almost ran out of money less than two years after launching the company. After receiving feedback from customers, Kudla pivoted to a direct-to-consumer e-commerce model with social media ads targeting a wider audience. The strategy paid off, and by the end of 2017, Vuori was profitable. Today, the company operates 30 retail stores across the U.S. and U.K. and plans to open 100 more with the $400 million it raised in 2021.