Game Pass at 30 Million, Far Below Microsoft's 2026 Target
TL;DR
Game Pass has about 30 million subscribers, roughly 4 million fewer than in 2024, and well short of Microsoft’s target of about 77 million by July 2026 (with a leaked plan for 100 million by 2030). Past price hikes and removing day-one Call of Duty titles are tied to subscriber losses, and internal memos from Xbox CEO Asha Sharma flag ongoing growth concerns as Microsoft adjusts pricing and strategy.
- Xbox Game Pass subscription numbers are reportedly well below where Microsoft wants them to be Eurogamer.net
- Xbox CEO Asha Sharma Admits Microsoft Big Bet on Game Pass Has Failed IGN
- Game Pass Reportedly Has Around 30 Million Subscribers VGChartz
- It’s the end of an era for millions of Xbox Game Pass users Polygon.com
- Game Pass Is Reportedly Back Down To 30 Million Subscribers Kotaku
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