Geneva Watch Days 2026: A streamlined showcase of 71 brands and 400 new releases

Geneva Watch Days 2026 delivered a streamlined, more efficient edition with 71 participating brands and nearly 400 new releases, drawing about 15,000 attendees (down from last year’s 17,000) and expanding hotels and spaces for smoother appointments. Highlights included Gallet’s return, Zenith Chronomaster Solo Sport, the M.A.D. 3, Ming 57.05 Comet Worldtime, and notable pieces from Dennison, Laurent Ferrier, Daniel Roth, Gerald Genta, and others, complemented by extensive wrist-spots and on-site COSC checks as the industry reconnects.