
Geneva Watch Days 2026 Draws 15,000 Attendees Amidst Record Brand Participation
Geneva Watch Days 2026 concluded with a record 71 participating brands and nearly 400 new releases, though total attendance dropped to 15,000 from 17,000 last year. The event featured major debuts from Breitling, MB&F, and Zenith, while attendees noted a more streamlined and less chaotic experience due to improved logistics and expanded hotel participation.

