GTA 6 Pre-Order Surge Signals Multi-Billion Launch Week
TL;DR Summary
Newzoo data shows GTA 6 generated about $180 million in digital pre-orders in the US and five major European markets in the final week of June, translating to roughly $260 million in opening-week global pre-orders. Depending on the curve GTA 6 follows, the game could book between $3.25 billion and $5.2 billion in week-one revenue, with a base-case around $4.5 billion (about 51 million units at an $88 average selling price) on a Proven Sequel curve. Even the more conservative front-loaded scenarios imply a multi-billion-dollar launch week; the piece also notes that claims of a $1 billion pre-order figure are unfounded.
- GTA 6's First Week Opens the Strongest Pre-order Campaign on Record Newzoo
- Newzoo: GTA 6 pre-orders generate estimated $260m globally during first week of campaign GamesIndustry.biz
- Grand Theft Auto VI, The Last Blockbuster Aftermath
- Analyst Claims ‘GTA 6’ Could Make $3-5 Billion During Launch Week Forbes
- GTA 6 has ‘the strongest pre-order campaign on record’, is on track to sell 37-51 million in week one, analytics firm says Video Games Chronicle
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