
Sub-$30 PC Games Drive Steam Growth, Pushing PC Sales Toward 2028 Overtake
Newzoo’s 2026 PC & Gaming Report shows that cheaper, sub-$30 PC games on Steam are fueling a surge in PC game sales, with these titles accounting for a meaningful share of revenue and purchases in 2025. The analysis predicts PC game sales could overtake the combined sales of Nintendo Switch 2, PlayStation 5, and Xbox Series by 2028, though consoles still earn significant revenue from subscriptions. The growth is tied to console-generation cycles rather than traditional sales cycles, highlighting how cheaper games are reshaping the market.


