Honor's India Comeback: Local Manufacturing, Foldables, and Competitive Pricing
TL;DR Summary
Chinese smartphone brand Honor is set to relaunch in India through a licensing deal with a local company and plans to begin domestic manufacturing by early 2024. Honor, which had previously retreated from the Indian market, will partner with Gurugram-based firm Honor Tech to make, sell, and service its smartphones in India. The company aims to capture a 5% share of India's smartphone market by 2024 and compete with top sellers like Samsung, Vivo, Xiaomi, and Realme.
- China's Honor stages India return with local manufacturing plans in early 2024 Reuters
- As Honor re-enters India, CEO Sheth says company will undo relabelling, launch foldables The Hindu
- Madhav Seth looks to revive Honor in India; eyes 5% market share by end of 2024 Business Today
- Honor 90 is to be priced at around Rs 35,000 in India The Mobile Indian
- View Full Coverage on Google News
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