Live-service bets fail fast: Highguard’s collapse exposes gaming’s rush for instant profits

1 min read
Source: The Guardian
Live-service bets fail fast: Highguard’s collapse exposes gaming’s rush for instant profits
Photo: The Guardian
TL;DR

Industry analysis argues that live-service games are treated as instant-profit investments, with Highguard’s swift demise after a Tencent-backed launch despite 2 million players; Marathon offers promise but profitability remains uncertain, underscoring a broader pattern where investor pressure and the time-to-kill metric drive whether a game survives or fails.

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