Mattel Launches In-House Game Studio to Expand Brand-Based Games
TL;DR Summary
Mattel has formed Mattel Game Studios as a subsidiary of Mattel Digital Studios to develop, publish, and operate games based on its brands. The unit will unite about 300 developers in Los Angeles and Hangzhou, oversee Mattel’s mobile portfolio, and create original experiences on Roblox and Fortnite, while integrating the Mattel163 studio (home to UNO, UNO Wonder, Phase 10, and Skip) with new titles like a Hot Wheels game and UNO Wild in development.
- Barbie and Hot Wheels owner Mattel launches Mattel Game Studios Game Developer
- Mattel Game Studios Launches With Hot Wheels, Uno Games in the Works Variety
- Mattel Wants To Succeed In Games Where Hasbro Is Failing Kotaku
- Toymaker Mattel launches a new game studio with a focus on Roblox and Fortnite that could signal a growing shift in where studios spend money PC Gamer
- Mattel launches its gaming division, Mattel Game Studios Instant Gaming News
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