SEGA Unveils SEGA Universe to Rejuvenate Classic IPs Beyond Games

TL;DR
SEGA has launched SEGA Universe to revive its classic franchises beyond video games, expanding into film, music, fashion and other media. The initiative highlights IPs such as Fantasy Zone, OutRun, Streets of Rage, Guardian Heroes, NiGHTS and Sakura Wars, with refreshed experiences across formats to keep these titles alive for new generations.
- SEGA launches SEGA Universe designed to revive its older IP beyond games My Nintendo News
- Sega Universe Initiative Highlights OutRun, Streets of Rage, and More IGN
- Sega Launches Sega Universe to Revive Classic Franchises Insider Gaming
- 'Sega Universe' Initiative Announced, Celebrating Multiple Classics With Anniversary Projects Nintendo Life
- "We'll shine a light on beloved past works" - Sega reveals a huge 2026 anniversary slate for some of its best retro series, including Streets of Rage, Outrun, Fantasy Zone, and more Eurogamer.net
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