Swatch’s Apollo 11 MoonSwatch Sparks 1.2 Million Applications for 1,969 Pieces
TL;DR Summary
Swatch opened applications for a 1,969-piece Apollo 11 MoonSwatch drop priced at CHF 500 and containing 11 g of Moonshine Gold. Despite 1.2 million applicants, a multistage screening (32 questions, timing-based logic, and originality checks) will determine the winners, with notifications starting July 27 and a 48-hour purchase window for those selected.
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