"Tim Cook's Mantra and Book Recommendations"

Apple CEO Tim Cook deals with criticism by not taking things personally that he doesn't think are meant to be personal. Cook has faced backlash for his pay package, Apple's return to work policy, and his idea of innovation. He learned to detach himself from what is being said to bypass any feelings of inadequacy and defensiveness. Cook's leadership has led to Apple's $2.67 trillion market capitalization, and he has a net worth of $1.9 billion.