UA pressures indie brand to rework logo in trademark dispute
TL;DR
Under Armour has issued a cease-and-desist to indie streetwear label Vice Lair, alleging its logo bears undeniable similarity to UA's trademarked interlocking U and A and signaling that Vice Lair may need to change its design; the dispute has sparked Reddit debate about brand power versus small designers and reflects UA’s history of enforcing its marks.
Under Armour orders indie brand to change its logo Creative Bloq
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