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Why a $20 Mina the Hollower saved Yacht Club Games

1 min read
Source: Eurogamer
Why a $20 Mina the Hollower saved Yacht Club Games
Photo: Eurogamer
TL;DR

Mina the Hollower sold 300,000 copies in its launch weekend, and its developers credit the $20 price point—instead of $30—for broad appeal and strong early sales across Steam, Switch, and PlayStation/Xbox, turning what could have been a risky release into a notable indie success for Yacht Club Games.

Topics:technologybusiness#business#indie-games#mina-the-hollower#pricing-strategy#sales-figures#yacht-club-games
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  1. "I don't think we can ask people to pay $30 for a pixel art game" - As Mina the Hollower passes 300,000 copies sold, Yacht Club Games says studio will be "fine" following acclaimed 'make-or-break' release  Eurogamer
  2. Indie Video Game ‘Mina the Hollower’ Sells 300,000 Copies in Three Days  Bloomberg.com
  3. Mina The Hollower Sold 300,000 Copies In Three Days, Helping Yacht Club Escape 'Make Or Break' Moment But It Could Be Doing Better  Game Informer
  4. Mina the Hollower Review  IGN
  5. Game Theory: Mina The Hollower is a triumph of giving a damn  AV Club

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