Why a $20 Mina the Hollower saved Yacht Club Games
TL;DR Summary
Mina the Hollower sold 300,000 copies in its launch weekend, and its developers credit the $20 price point—instead of $30—for broad appeal and strong early sales across Steam, Switch, and PlayStation/Xbox, turning what could have been a risky release into a notable indie success for Yacht Club Games.
Topics:technology#business#indie-games#mina-the-hollower#pricing-strategy#sales-figures#yacht-club-games
- "I don't think we can ask people to pay $30 for a pixel art game" - As Mina the Hollower passes 300,000 copies sold, Yacht Club Games says studio will be "fine" following acclaimed 'make-or-break' release Eurogamer
- Indie Video Game ‘Mina the Hollower’ Sells 300,000 Copies in Three Days Bloomberg.com
- Mina The Hollower Sold 300,000 Copies In Three Days, Helping Yacht Club Escape 'Make Or Break' Moment But It Could Be Doing Better Game Informer
- Mina the Hollower Review IGN
- Game Theory: Mina The Hollower is a triumph of giving a damn AV Club
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