Everyday fonts could be sabotaging your brand’s readability — and why

A design studio ranked 10 common web fonts on readability and brand impact, finding that familiar system fonts (e.g., Arial Narrow, Microsoft Sans Serif, Century Gothic, Tahoma, Arial) often hamper readability due to cramped spacing or dull differentiation, while others like Trebuchet MS, Times New Roman, Vendana, Georgia and Candara vary in performance. The takeaway is to test typography across devices, avoid condensed or overly generic body fonts, and prioritize open spacing and distinct letterforms to preserve user experience and brand perception.