The Quiet Driver Behind Siri’s Revival Fades From the Spotlight
TL;DR
Bloomberg reports that Mike Rockwell, who helped push Apple’s AI strategy and led the Siri revival behind the scenes after the Vision Pro era, is not getting the credit or a promotion he expected as WWDC 2026 looms; the revamped Siri is expected to be context-aware, include a dedicated chatbot, and run on a Google-backed LLM, with Apple leadership divided over Vision Pro’s fate.
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