The Quiet Driver Behind Siri’s Revival Fades From the Spotlight
TL;DR Summary
Bloomberg reports that Mike Rockwell, who helped push Apple’s AI strategy and led the Siri revival behind the scenes after the Vision Pro era, is not getting the credit or a promotion he expected as WWDC 2026 looms; the revamped Siri is expected to be context-aware, include a dedicated chatbot, and run on a Google-backed LLM, with Apple leadership divided over Vision Pro’s fate.
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