Millions Vanish From Xbox Game Pass After 2025 Price Hike

TL;DR
Xbox Game Pass reportedly shed millions of subscribers after a 50% price increase in fall 2025; mid‑2025 estimates pegged the service around 35 million users with no official tally. In 2026, a price cut was introduced by new CEO Asha Sharma and Microsoft indicated future Call of Duty releases wouldn’t launch on the service, highlighting ongoing tension between pricing and perceived value even as new games continue to roll out.
- Xbox Game Pass Lost ‘Millions Of Subscribers’ When It Hiked Prices Last Fall Kotaku
- Xbox Says 'Million of Subscribers' Canceled Game Pass Subscriptions Following 2025 Price Hike IGN
- MSFT Sees Subscription Decline Amid Price Increases for Xbox Gam GuruFocus
- Xbox Game Pass Lost "Millions Of Subscribers" After Last Year's Price Hike TheGamer
- Xbox Boss Admits Game Pass Suffered An Eight-Month Decline, But Says It’s Growing Again – WGB wolfsgamingblog.com
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