"Insights into Microsoft's Gaming Industry Rivalries"
TL;DR
Xbox boss Phil Spencer revealed during the Microsoft FTC trial that the company had considered buying Zynga before the mobile game giant was acquired by Take-Two Interactive for $12.7 billion. Spencer said that Microsoft needed something bigger than Zynga to get started in the mobile gaming business. Microsoft eventually turned its attention to Activision, which is the largest publisher of mobile content outside of China, and acquired the company for $68.7 billion.
- Phil Spencer Confirms Microsoft Tried to Buy Zynga Before Take-Two Acquisition IGN
- Private email shows PlayStation chief unworried about Xbox-exclusive Call of Duty Ars Technica
- Microsoft Says Xbox Has Been Losing The Console Wars Since 2001 Kotaku
- Xbox FTC Trial Day 1: The FTC Went on the Attack Against Bethesda. How Will Microsoft Respond? IGN
- Xbox views PlayStation as a hostile competitor TweakTown
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