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Zynga

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Zelnick weighs GTA 6 jitters, Zynga rebound and a bet on original IP
business1 month ago

Zelnick weighs GTA 6 jitters, Zynga rebound and a bet on original IP

Take-Two CEO Strauss Zelnick told Variety at Las Vegas’ Interactive Innovation Conference that GTA 6 jitters are real ahead of the November launch, but he aims for creative independence, careful pricing, and staying true to the IP rather than chasing brand partnerships; he also praised Zynga’s rebound under Frank Gibeau, stressed investing in original properties, and noted that pricing news would come soon while pausing a past franchise sequel if the team isn’t passionate.

via Variety|
#business#gta-6#original-ip
Borderlands Mobile Drops on iOS in Surprise Soft Launch
gaming1 month ago

Borderlands Mobile Drops on iOS in Surprise Soft Launch

Zynga's NaturalMotion quietly launched a Borderlands Mobile test on iOS, with Gearbox providing creative guidance. The free-to-play title is optimized for mobile, features quick mission loops, events like Circle of Slaughter, and four classes (only The Summoner is live so far). It supports touch controls, has an in-game companion system, and is likely to monetize via microtransactions, though the exact model remains unclear during this soft launch. The move follows Borderlands 4's underperformance and Gearbox pausing a Switch 2 version.

via GameSpot|
#borderlands#gaming#ios
Borderlands Mobile Joins the Franchise, Free-to-Play Test Hits iOS
news1 month ago

Borderlands Mobile Joins the Franchise, Free-to-Play Test Hits iOS

2K/Gearbox launched Borderlands Mobile for iOS as a free-to-play, mission-based looter shooter developed by Zynga’s NaturalMotion. It’s not Borderlands 5 or a mainline title, but a limited-time mobile test with Gearbox providing creative guidance. The release appears unfinished (early access feel, limited character customization, no trailer yet), and 2K says the project is a placeholder name for a temporary Borderlands mobile experiment meant to gauge player feedback before any broader push.

via Kotaku|
#borderlands#borderlands-mobile#gearbox
Star Wars: Hunters Launches on PC via Early Access in 2025
gaming1 year ago

Star Wars: Hunters Launches on PC via Early Access in 2025

Zynga has announced that the free-to-play arena shooter Star Wars: Hunters will be available on PC via Steam in Early Access starting January 27, 2025. Previously launched on Switch, iOS, and Android, the game will introduce new content such as the "Coruscant Underworld" battlefield and the Kubaz Damage Hunter Glikkin, along with cross-platform progression and play. PC playtests are scheduled for December and January, with sign-ups open on the game's Steam page.

via Gematsu|
#arena-shooter#cross-platform#gaming
Star Wars: Hunters Game Faces Yet Another Delay
gaming2 years ago

Star Wars: Hunters Game Faces Yet Another Delay

Zynga has announced another delay for its mobile game Star Wars: Hunters, pushing the release date from 2023 to 2024. The company stated that it wants to ensure the best possible experience for players and expressed gratitude to those who participated in the previous soft launch. Star Wars: Hunters features a diverse cast of Star Wars aliens and includes a four-vs-four team-based arena mode, as well as a football-esque side-mode called Huttball.

via Eurogamer.net|
#arena-squad-shooter#delayed#gaming
"Microsoft's Gaming Industry Plans Revealed in FTC Hearing"
business2 years ago

"Microsoft's Gaming Industry Plans Revealed in FTC Hearing"

Microsoft Gaming CEO Phil Spencer revealed that the company had discussions to acquire mobile game company Zynga before it was acquired by Take-Two Interactive. However, Microsoft ultimately decided to pursue a bigger opportunity in the mobile gaming business, which led to their recent acquisition of Activision Blizzard. Spencer cited Activision Blizzard's large portfolio and engagement in mobile gaming as key factors in the decision.

via VGChartz|
#acquisition#activision-blizzard#business
"Insights into Microsoft's Gaming Industry Rivalries"
gaming2 years ago

"Insights into Microsoft's Gaming Industry Rivalries"

Xbox boss Phil Spencer revealed during the Microsoft FTC trial that the company had considered buying Zynga before the mobile game giant was acquired by Take-Two Interactive for $12.7 billion. Spencer said that Microsoft needed something bigger than Zynga to get started in the mobile gaming business. Microsoft eventually turned its attention to Activision, which is the largest publisher of mobile content outside of China, and acquired the company for $68.7 billion.

via IGN|
#acquisition#gaming#microsoft