Jagex removes RuneScape trailer after GenAI use is spotted in Dragon Slayer 2 promo

Key points

• Jagex removed a RuneScape 3 trailer for Dragon Slayer 2 after Reddit users identified GenAI artifacts, including a six-fingered hand and boots resembling Air Jordans.
• The developer stated that a trusted external partner produced the trailer despite explicitly confirming that generative AI would not be used.
• Jagex is overhauling its review processes and plans to commission community creators to tell the story of Dragon Slayer II to a higher standard.
• This is the second recent incident involving GenAI use by a trusted partner, the first being a collaboration with 100 Thieves.
• Jagex reaffirmed its policy against using GenAI for game assets, artwork, or creative content, allowing it only for tooling efficiency.

Background

Earlier in 2026, Jagex SVP of product James Dobrowski stated that the company has a commitment that no generative AI will be present in any asset players can touch, hear, or feel. Dobrowski noted that Jagex was undertaking external reviews with partners to ensure GenAI was not being used in inappropriate ways in work that might filter through to the end game.

Why it matters

The incident highlights the challenges game developers face in ensuring that external partners adhere to strict anti-GenAI policies, especially as the industry grapples with the ethical and creative implications of AI in game development and marketing.

What to watch

Jagex is overhauling its review processes and will work with and commission creators from the community to ensure the story of Dragon Slayer II is told to the standard befitting of such an update.