Microsoft ends 'This is an Xbox' campaign as brand reset takes force
TL;DR Summary
Microsoft halted the controversial 'This is an Xbox' marketing push after new Xbox CEO Asha Sharma took over, saying the campaign didn’t feel like Xbox and is leading a broader reset of how the brand appears. The move signals a shift toward redefining Xbox’s identity and strategy, with emphasis on broader platforms and cross‑brand initiatives while addressing criticisms of past marketing.
- Why did Microsoft end 'This is an Xbox' marketing? Microsoft responds — "It didn't feel like Xbox." Windows Central
- Microsoft Gaming Chief Asha Sharma Killed 'This Is An Xbox' Campaign as It 'Didn't Feel Like Xbox' IGN
- It Was Asha Sharma's 'Direction' To Scrub 'This Is An Xbox' Marketing, Suggests Report Pure Xbox
- Asha Sharma is Personally Leading Xbox’s Rebrand, Says She Killed the “This Is an Xbox” Campaign Because “It Didn’t Feel Like Xbox” Wccftech
- New Microsoft Gaming CEO Wants to “Reset” Xbox’s Brand Image Thurrott.com
Reading Insights
Total Reads
0
Unique Readers
13
Time Saved
85 min
vs 86 min read
Condensed
100%
17,124 → 61 words
Want the full story? Read the original article
Read on Windows Central