Twitch faces backlash over new branded content guidelines.
TL;DR
Twitch's new branded content guidelines have sparked controversy among streamers, with restrictions on on-stream brand overlays, video ads, display ads, and audio ads. Certain types of branded content, such as political and adult-oriented products, are also restricted. Twitch has apologized for the confusion and frustration caused by the overly broad language of the guidelines and promised to rewrite them to be clearer. Streamers are considering alternatives, and rival platform Kick has offered to pay the $25 fee for any Twitch streamers that jump ship.
- Twitch branded content guidelines spark controversy: Changes explained, streamer backlash, more Dexerto
- Twitch's New Ad Rules Are Very Bad For Streamers [Update] Kotaku
- Twitch Crackdown on Creator Ads Sparks Calls for Boycotts and Protests IGN
- Asmongold calls for streamers to boycott Twitch amid new changes Dexerto
- Twitch streamers revolt against new limits on branded sponsorships: "This is a direct attack on our business" PC Gamer
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