Xbox explores offering timed game slices and ads.

TL;DR Summary
Xbox is exploring new gaming models such as "timed slices" of games or games with ads, in addition to its current Game Pass and Gold membership models. Sarah Bond, the corporate vice president for games at Microsoft, said providing creators with options and choice enables them to experiment and create more immersive and creative experiences without having to fit into a mold. Xbox is also facing restrictions from UK regulators and criticism from some developers who feel Game Pass hurts sales.
- Xbox Might Offer "Timed Slices" Of Games Or Games With Ads GameSpot
- Microsoft could start trading ad views for “timed slices of games” Ars Technica
- Xbox discusses offering "timed slices" and games with ads on PC and console Eurogamer.net
- Xbox is prepared to offer “timed slices of games” as well as adverts TechRadar
- Xbox considers games with ads and paid demos as well as Game Pass Metro.co.uk
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