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Xbox eyes in-game ads to keep titles affordable, says CSO

1 min read
Source: Windows Central
Xbox eyes in-game ads to keep titles affordable, says CSO
Photo: Windows Central
TL;DR

Microsoft/Xbox chief strategy officer Matthew Ball says in-game ads could be used in a restrained, affordable way to balance rising development and hardware costs, potentially directing players to discounts or Game Pass rather than external products; the idea is exploratory with no confirmed plans, and the author notes a personal aversion to ads in fully priced games.

Topics:technologygaming#advertising#game-pass#gaming#in-game-ads#matthew-ball#xbox
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