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In Game Ads

All articles tagged with #in game ads

technology24 days ago•4 min saved

EA Debuts Real-Time In-Game Advertising to Seamlessly Tie Brands to Gameplay

EA has launched EA Advertising, a platform for native, real-time in-game ads across its games, starting with sports titles. It features interactive ad units and a Partner Program for co-created fan experiences, plus reward-driven objectives and dynamic content that respond to player engagement, all marketed as enhancing rather than disrupting gameplay.

via Eurogamer|

#brand-partnerships #ea-advertising #in-game-ads

gaming1 month ago•109 min saved

Xbox eyes in-game ads to keep titles affordable, says CSO

Microsoft/Xbox chief strategy officer Matthew Ball says in-game ads could be used in a restrained, affordable way to balance rising development and hardware costs, potentially directing players to discounts or Game Pass rather than external products; the idea is exploratory with no confirmed plans, and the author notes a personal aversion to ads in fully priced games.

via Windows Central|

#advertising #game-pass #gaming