Xbox's Next Era: Sharma Signals Return to Console and Core Strategy
TL;DR
Windows Central’s exclusive with Xbox’s new leadership reveals a 25-year plan centered on a “return to Xbox” that prioritizes the console and hardware, reinforces first‑party studios, preserves a broad portfolio from indie hits to major franchises, and carefully considers AI use and audience growth without abandoning the core Xbox community.
- Xbox CEO Asha Sharma — "This team has brought it back before, and I'm here to help us do it again." Windows Central
- Asha Sharma named EVP and CEO, Microsoft Gaming The Official Microsoft Blog
- New Xbox CEO: ‘The plan’s the plan until it’s not the plan.’ The Verge
- What an Xbox founder thinks of the new Xbox CEO | Seamus Blackley interview GamesBeat
- 'The end of Xbox': fans split as AI exec takes over Microsoft's top gaming role BBC
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