Smart TVs Are Turning Into Data Traps for Ads

Smart TVs are increasingly becoming data-collection devices as a sprawling network of ad-tech vendors tracks viewers through cookies, device IDs, IPs, precise/non-precise location, and user profiles. The article catalogs hundreds of vendors with cookie lifetimes spanning from days to years, notes some vendors don’t use cookies or rely on other storage, and highlights pervasive cross-device tracking and potential privacy risks for households. Viewers may need to adjust privacy settings or limit ad tracking on their TVs to curb data collection.