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Adtech

All articles tagged with #adtech

business18 days ago•20 min saved

Trade Desk doubles down on open internet strategy after Q2 2026 results

The Trade Desk reported Q2 2026 revenue of $715 million (up 3% year over year) and GAAP net income of $64 million, with non-GAAP adjusted EBITDA of $241 million. It maintained client retention above 95%, announced multiple partnerships (Dentsu, Booking/Agoda/Kayak/Marriott/Uber/United; Netflix; Samsung Ads) and collaborations with Databricks and Adobe, added senior leadership, spent about $78 million on stock repurchases, and guided Q3 2026 to at least $650 million in revenue and about $160 million in adjusted EBITDA, with no GAAP net income target due to stock-based compensation volatility.

via investors.thetradedesk.com|

#adtech #advertising #business

business19 days ago•1 min saved

Applovin sinks after Q2 revenue miss as AI-adtech headwinds surface

Applovin posted a Q2 revenue miss with EPS of $3.76 (in line) and revenue of $1.92B vs $1.94B expected, sending the stock down about 17%. CEO Adam Foroughi attributed the miss to timing of AI-powered adtech model improvements as the company expands into e-commerce; revenue rose 53% year over year. Piper Sandler downgraded the stock to neutral and cut its price target from $665 to $385, noting uncertainty about the cadence of future beat/raise moves as management advances its AI-adtech strategy.

via CNBC|

#adtech #applovin #business

business19 days ago•7 min saved

Sony gears up for a global PlayStation ad push with new leadership hires

Sony is building a global PlayStation advertising unit, hiring for roles in client partnerships and ad operations to monetize the PlayStation ecosystem through programmatic, FAST and CTV ads in multiple markets. The effort follows earlier attempts at in-game advertising and is part of a wider industry push as competitors Xbox and EA develop their own ad businesses; analysts say gaming ad spend lags time spent but offers strong growth potential if Sony builds the necessary infrastructure while addressing gamer ad aversion.

via Digiday|

#adtech #advertising #business

technology2 months ago•14 min saved

OpenAI Bets on Ads to Fund Access, Debuts at Cannes

OpenAI used its Cannes Lions appearance to unveil its first ads product, arguing that advertising will subsidize access to its AI tools and shift the industry from an attention economy to an intelligence economy. With roughly 900 million weekly active users, the company says ads will broaden access rather than just drive revenue and will include guardrails to keep conversational data private. The pilot, started in the US with expansions to the UK and Australia, now offers CPC alongside CPM and highlights large-scale asset production via Codex, with OpenAI stressing the ads business is still early but central to reaching ambitious revenue goals.

via AdExchanger|

#adtech #advertising #ai

technology2 months ago•9 min saved

ChatGPT Ad Tests Signal Emergence of an AI Ad Market

OpenAI is testing ads inside ChatGPT, expanding from early February trials to a broader ad platform. Ads are still rare (about 1–2% of prompts, often one per conversation) and currently skew toward software tools and travel brands, with health ads notably scarce. Advertisers can’t access chats, and OpenAI says the effort is in early days and designed to be non-intrusive, as the AI chat platform with nearly 1 billion weekly users eyes monetization opportunities.

via Business Insider|

#adtech #advertising #chatgpt

privacy3 months ago•26 min saved

Smart TVs Are Turning Into Data Traps for Ads

Smart TVs are increasingly becoming data-collection devices as a sprawling network of ad-tech vendors tracks viewers through cookies, device IDs, IPs, precise/non-precise location, and user profiles. The article catalogs hundreds of vendors with cookie lifetimes spanning from days to years, notes some vendors don’t use cookies or rely on other storage, and highlights pervasive cross-device tracking and potential privacy risks for households. Viewers may need to adjust privacy settings or limit ad tracking on their TVs to curb data collection.

via Slate|

#adtech #cookies #privacy

technology4 months ago•26 min saved

Cookie Avalanche: Ad-Tech Trackers Spill Data Practices

The Register catalogs a massive roster of ad-tech vendors and their cookie usage, showing a wide patchwork of data collection and storage practices—from IP addresses, device IDs, and precise locations to user profiles and authentication-derived identifiers—often tied to long cookie lifespans (sometimes years) and various legal bases (consent or legitimate interest). A notable number rely on additional storage methods, and a few vendors claim not to use cookies, underscoring the sprawling, opaque ecosystem behind online tracking.

via theregister.com|

#adtech #consent #cookies

technology5 months ago•6 min saved

OpenAI Ads Face Scrutiny as Early Campaigns Lack Measurable Results

OpenAI’s initial ChatGPT ad campaigns are failing to prove their effectiveness, with advertisers reporting a low-tech buying process and little data on whether the ads moved business metrics. The company plans to streamline ad buying, through partnerships with ad tech firms or its own system, as it expands its ad sales.

via The Information|

#adtech #advertising #chatgpt

technology5 months ago•25 min saved

OS age gates collide with an ad-tech cookie avalanche

The Register reports that OS-level age verification attempts are tangled in a sprawling ad-tech ecosystem that relies on long-lived cookies and other storage to track users. The piece catalogs numerous vendors and their data practices—collecting IPs, device IDs, precise locations, and user profiles—with cookie lifetimes spanning months to years. Some vendors claim not to use cookies or rely on alternative storage, but the overall landscape shows pervasive data collection that undermines robust age checks and raises privacy concerns about how age gates are implemented and monitored.

via theregister.com|

#adtech #age-verification #cookies

business6 months ago•15 min saved

Trade Desk Bets on Growth, Expands Buyback Plan

Trade Desk reported 2025 revenue of $2.9B (+18% YoY), GAAP net income of $443M, and adjusted EBITDA of $1.2B (41% margin) on $13.4B gross spend with customer retention above 95%. It expanded buyback capacity to $500M after about $1.4B of repurchases in 2025 and gave Q1 2026 guidance of at least $678M in revenue and ~$195M in adjusted EBITDA. The company highlighted ongoing identity, retail data, and connected-TV initiatives in ad tech; analysts rate TTD as a Hold with a $23 target.

via TipRanks|

#adtech #business #buybacks

markets6 months ago•1 min saved

Trade Desk Dips After Q4 Beat as Q1 Outlook Misses

The Trade Desk beat Q4 earnings (59c vs 58c) and revenue ($846.79M vs $840.46M) but issued softer Q1 guidance (revenue >$678M vs consensus $689.48M), sending the stock down about 14.7% in extended trading; full-year 2025 gross spend is projected at $13.4B with customer retention above 95%.

via Benzinga|

#adtech #markets #q1-guidance

privacy6 months ago•25 min saved

The ad-tech cookie web: a comprehensive snapshot of rivals' tracking data

The Register compiles a sweeping inventory of third-party ad-tech vendors (TCF and others), detailing each vendor's cookie usage, durations, and data collection practices. The list shows cookie lifetimes ranging from days to multiple years, and data collected including IP addresses, device identifiers, location data, user profiles, and authentication-derived identifiers. It notes whether vendors use other storage, and whether they rely on legitimate interests or consent, with several vendors not using cookies or using alternative storage. The piece underscores how pervasive and varied online tracking is across the ad ecosystem.

via theregister.com|

#adtech #cookies #data-collection

technology6 months ago•25 min saved

Nudity-focused apps slip past store checks via a sprawling ad-tech network

The Register reports that Nudify-style apps evade Google Play and Apple App Store moderation by routing content and monetization through a vast web of advertising and tracking vendors. The piece catalogs numerous ad-tech providers and their data practices—collecting IPs, device IDs, precise location, user profiles, and more—highlighting how this ecosystem can enable illicit content to slip through reviews while raising significant privacy concerns for users.

via theregister.com|

#adtech #app-store-moderation #nudity

technology7 months ago•25 min saved

Canva Counted Among ~100 Victims in Shiny Hunters Credential theft

The Register reports that Canva is among about 100 targets affected by the Shiny Hunters credential-theft operation, with the piece listing numerous advertising-tech vendors and the types of data and cookies involved. The broad scope underscores a sizable attack surface across the ad-tech ecosystem and highlights the need for strong credential hygiene and monitoring for suspicious activity across partnered platforms.

via theregister.com|

#adtech #canva #credential-theft

technology7 months ago•25 min saved

App Store apps leak user data to global ad-tech networks

A report shows a large swath of apps in the App Store transmit users’ data to a sprawling array of advertising and tracking vendors. Collected data include IP addresses, device identifiers, probabilistic IDs, location (precise and non-precise), browsing and interaction data, and user profiles, with many vendors using cookies for extended periods (months to years) or other storage. Consent models vary, some vendors claim legitimate interest while others state they don’t use cookies, and privacy policies differ across providers. The result is data flowing from millions of users to numerous ad-tech networks, underscoring privacy concerns about cross-app data sharing and the transparency of storage and consent practices.

via 9to5Mac|

#adtech #cookies #data-sharing