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All articles tagged with #adtech

OpenAI Bets on Ads to Fund Access, Debuts at Cannes
technology17 days ago

OpenAI Bets on Ads to Fund Access, Debuts at Cannes

OpenAI used its Cannes Lions appearance to unveil its first ads product, arguing that advertising will subsidize access to its AI tools and shift the industry from an attention economy to an intelligence economy. With roughly 900 million weekly active users, the company says ads will broaden access rather than just drive revenue and will include guardrails to keep conversational data private. The pilot, started in the US with expansions to the UK and Australia, now offers CPC alongside CPM and highlights large-scale asset production via Codex, with OpenAI stressing the ads business is still early but central to reaching ambitious revenue goals.

via AdExchanger|
#adtech#advertising#ai
ChatGPT Ad Tests Signal Emergence of an AI Ad Market
technology1 month ago

ChatGPT Ad Tests Signal Emergence of an AI Ad Market

OpenAI is testing ads inside ChatGPT, expanding from early February trials to a broader ad platform. Ads are still rare (about 1–2% of prompts, often one per conversation) and currently skew toward software tools and travel brands, with health ads notably scarce. Advertisers can’t access chats, and OpenAI says the effort is in early days and designed to be non-intrusive, as the AI chat platform with nearly 1 billion weekly users eyes monetization opportunities.

via Business Insider|
#adtech#advertising#chatgpt
Smart TVs Are Turning Into Data Traps for Ads
privacy2 months ago

Smart TVs Are Turning Into Data Traps for Ads

Smart TVs are increasingly becoming data-collection devices as a sprawling network of ad-tech vendors tracks viewers through cookies, device IDs, IPs, precise/non-precise location, and user profiles. The article catalogs hundreds of vendors with cookie lifetimes spanning from days to years, notes some vendors don’t use cookies or rely on other storage, and highlights pervasive cross-device tracking and potential privacy risks for households. Viewers may need to adjust privacy settings or limit ad tracking on their TVs to curb data collection.

via Slate|
#adtech#cookies#privacy
Cookie Avalanche: Ad-Tech Trackers Spill Data Practices
technology2 months ago

Cookie Avalanche: Ad-Tech Trackers Spill Data Practices

The Register catalogs a massive roster of ad-tech vendors and their cookie usage, showing a wide patchwork of data collection and storage practices—from IP addresses, device IDs, and precise locations to user profiles and authentication-derived identifiers—often tied to long cookie lifespans (sometimes years) and various legal bases (consent or legitimate interest). A notable number rely on additional storage methods, and a few vendors claim not to use cookies, underscoring the sprawling, opaque ecosystem behind online tracking.

via theregister.com|
#adtech#consent#cookies
OS age gates collide with an ad-tech cookie avalanche
technology3 months ago

OS age gates collide with an ad-tech cookie avalanche

The Register reports that OS-level age verification attempts are tangled in a sprawling ad-tech ecosystem that relies on long-lived cookies and other storage to track users. The piece catalogs numerous vendors and their data practices—collecting IPs, device IDs, precise locations, and user profiles—with cookie lifetimes spanning months to years. Some vendors claim not to use cookies or rely on alternative storage, but the overall landscape shows pervasive data collection that undermines robust age checks and raises privacy concerns about how age gates are implemented and monitored.

via theregister.com|
#adtech#age-verification#cookies
Trade Desk Bets on Growth, Expands Buyback Plan
business4 months ago

Trade Desk Bets on Growth, Expands Buyback Plan

Trade Desk reported 2025 revenue of $2.9B (+18% YoY), GAAP net income of $443M, and adjusted EBITDA of $1.2B (41% margin) on $13.4B gross spend with customer retention above 95%. It expanded buyback capacity to $500M after about $1.4B of repurchases in 2025 and gave Q1 2026 guidance of at least $678M in revenue and ~$195M in adjusted EBITDA. The company highlighted ongoing identity, retail data, and connected-TV initiatives in ad tech; analysts rate TTD as a Hold with a $23 target.

via TipRanks|
#adtech#business#buybacks
The ad-tech cookie web: a comprehensive snapshot of rivals' tracking data
privacy4 months ago

The ad-tech cookie web: a comprehensive snapshot of rivals' tracking data

The Register compiles a sweeping inventory of third-party ad-tech vendors (TCF and others), detailing each vendor's cookie usage, durations, and data collection practices. The list shows cookie lifetimes ranging from days to multiple years, and data collected including IP addresses, device identifiers, location data, user profiles, and authentication-derived identifiers. It notes whether vendors use other storage, and whether they rely on legitimate interests or consent, with several vendors not using cookies or using alternative storage. The piece underscores how pervasive and varied online tracking is across the ad ecosystem.

via theregister.com|
#adtech#cookies#data-collection
Nudity-focused apps slip past store checks via a sprawling ad-tech network
technology5 months ago

Nudity-focused apps slip past store checks via a sprawling ad-tech network

The Register reports that Nudify-style apps evade Google Play and Apple App Store moderation by routing content and monetization through a vast web of advertising and tracking vendors. The piece catalogs numerous ad-tech providers and their data practices—collecting IPs, device IDs, precise location, user profiles, and more—highlighting how this ecosystem can enable illicit content to slip through reviews while raising significant privacy concerns for users.

via theregister.com|
#adtech#app-store-moderation#nudity
Canva Counted Among ~100 Victims in Shiny Hunters Credential theft
technology5 months ago

Canva Counted Among ~100 Victims in Shiny Hunters Credential theft

The Register reports that Canva is among about 100 targets affected by the Shiny Hunters credential-theft operation, with the piece listing numerous advertising-tech vendors and the types of data and cookies involved. The broad scope underscores a sizable attack surface across the ad-tech ecosystem and highlights the need for strong credential hygiene and monitoring for suspicious activity across partnered platforms.

via theregister.com|
#adtech#canva#credential-theft
App Store apps leak user data to global ad-tech networks
technology5 months ago

App Store apps leak user data to global ad-tech networks

A report shows a large swath of apps in the App Store transmit users’ data to a sprawling array of advertising and tracking vendors. Collected data include IP addresses, device identifiers, probabilistic IDs, location (precise and non-precise), browsing and interaction data, and user profiles, with many vendors using cookies for extended periods (months to years) or other storage. Consent models vary, some vendors claim legitimate interest while others state they don’t use cookies, and privacy policies differ across providers. The result is data flowing from millions of users to numerous ad-tech networks, underscoring privacy concerns about cross-app data sharing and the transparency of storage and consent practices.

via 9to5Mac|
#adtech#cookies#data-sharing
Judge's Verdict Looms as Google Faces Monopoly Allegations in Ad Tech Trial
technology1 year ago

Judge's Verdict Looms as Google Faces Monopoly Allegations in Ad Tech Trial

The Department of Justice's trial against Google over its alleged ad tech monopoly concluded with closing arguments, where the DOJ accused Google of unfairly dominating three markets by controlling ad auctions and disadvantaging competitors. The DOJ argued that Google's practices harmed publishers, but the judge noted a lack of direct evidence from advertisers and questioned the absence of testimony on better competing products. Google's defense highlighted these gaps in the DOJ's case.

via Ars Technica|
#adtech#doj#google