
Gemini Intelligence Rules Could Sideline Android Ad Tracking
An exhaustive catalog of ad-tech cookies shows hundreds of vendors collecting IPs, device IDs, location data, and user profiles with long-lasting cookies and frequent use of legitimate interest. The Gemini Intelligence requirements would largely block cookie-based tracking on Android devices, meaning most Android phones will miss out on targeted ads and tracking-based monetization, reshaping the mobile ad ecosystem and pushing advertisers toward alternative IDs or privacy-respecting methods.













