Meta unveils Incognito Chat: end-to-end encrypted AI with no server logs

TL;DR Summary
Meta CEO Mark Zuckerberg introduced Incognito Chat for Meta AI, a private-by-design chat that doesn’t store conversation logs on servers, uses end-to-end encryption, and makes messages disappear after you leave the chat. The feature will roll out over coming months to WhatsApp and the Meta AI app, positioning Meta against other AI chats that retain temporary data (Google: up to 72 hours; ChatGPT/Claude: days).
- Mark Zuckerberg announces ‘completely private’ encrypted Meta AI chat The Verge
- WhatsApp launches AI private chat feature BBC
- WhatsApp Adds Meta AI Chats That Are Built to Be Fully Private WIRED
- Meta to launch 'Incognito Chat' for private AI conversations on WhatsApp Reuters
- WhatsApp adds an incognito mode in Meta AI chats TechCrunch
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