Sonos expands its ecosystem with Ace Ultra headphones, Beam Ultra soundbar, and AI-powered Sonos 27 OS
TL;DR Summary
Sonos unveiled Ace Ultra headphones and Beam Ultra soundbar along with a major OS update called Sonos 27 that adds an in-house voice assistant, AI model integration via 27 MCP (with support for external models), and customizable agents; the Ace Ultra and Beam Ultra launch on Sept 29 (Ace Ultra $449, Beam Ultra $699) with 27 MCP in early access Sept 8 and custom agents arriving in 2027, plus app enhancements like an 8-band EQ and expanded room/surround features.
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