Xbox revamps leadership, taps Matthew Ball as chief strategy officer
TL;DR Summary
Microsoft's Xbox appoints Matthew Ball as chief strategy officer and Scott Van Vliet as chief technology officer under new boss Asha Sharma, part of a broad leadership overhaul aimed at strengthening the console business and accelerating product development ahead of the Xbox Games Showcase 2026; Ball, who has warned that games face an 'attention war' against tech platforms such as gambling, crypto and adult content, will focus on the console strategy.
Topics:technology#asha-sharma#leadership-changes#matthew-ball#technology#xbox#xbox-games-showcase-2026
- Xbox hires analyst who said games were losing the attention battle with gambling, crypto and porn as chief strategy officer in another leadership revamp Eurogamer
- Xbox expands leadership team with major hires The Game Business
- Microsoft Turns to Video-Game Researcher to Fire Up Xbox Revival Bloomberg.com
- Xbox hires game industry analyst Matthew Ball to lead strategy theverge.com
- Microsoft Hired An Analyst With An Influential Video Game Blog To Fix Xbox Engadget
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