
Xbox revamps leadership, taps Matthew Ball as chief strategy officer
Microsoft's Xbox appoints Matthew Ball as chief strategy officer and Scott Van Vliet as chief technology officer under new boss Asha Sharma, part of a broad leadership overhaul aimed at strengthening the console business and accelerating product development ahead of the Xbox Games Showcase 2026; Ball, who has warned that games face an 'attention war' against tech platforms such as gambling, crypto and adult content, will focus on the console strategy.











