Bud Light's Reign as America's Top-Selling Beer Ends Amid Controversy.
TL;DR Summary
Modelo Especial, a Mexican lager, has overtaken Bud Light as the top-selling beer in the US, according to Nielsen data. Bud Light has been the top-selling US beer since 2001, but has experienced a sales decline since April, when it faced backlash from critics who vowed to boycott the brand after it sent a commemorative can to a transgender influencer. Modelo's dollar sales have been increasing by double-digit percentages every week, and the launch of a new light beer, Modelo Oro, in May is boosting awareness of the brand.
- Bud Light dethroned as America's top selling beer after 2 decades with LGBTQ+ backlash ongoing ABC News
- Bud Light loses title as top-selling U.S. beer MSNBC
- Bud Light loses its title as America’s top-selling beer CNN
- Bud Light sales slump continues amid Dylan Mulvaney controversy Fox Business
- Dylan Mulvaney: Bud Light loses top spot in US after boycott BBC
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