Mbappé Signs with On Running to Lead Its New Football Era

TL;DR
Kylian Mbappé has joined On Running to front its new football category, working with product teams and becoming a global ambassador as the brand refines football footwear and apparel. Thierry Henry is named director of football, overseeing product strategy and athlete relationships, with Sydney Schertenleib expanding her role to help develop the women’s range. Mbappé leaves Nike after a long partnership; On aims to deliver exceptionally lightweight, close-to-skin football gear and integrate On’s tech into the sport, signaling a bold push beyond traditional sportswear into football and movement design.
- In Major Move, Kylian Mbappé Leaves Nike for On Running to Be the ‘Heart’ of Its New Football Category WWD
- On signs French football star Mbappé, delivering another knock for Nike CNN
- On takes aim at ailing Nike with Mbappé transfer coup Financial Times
- Nike parts ways with Kylian Mbappé; soccer superstar signs with On CNBC
- Mbappe boosts On's brand visibility, but hurdles to soccer success remain Reuters
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